CineMania

Dagupan sizzled with pride, flavor, and Filipino flair as SM Center Dagupan brought the heat to the city’s iconic Bangus Festival with its dynamic Bangus Festival Food Fiesta and up-to-70% summer sale, all while proudly championing local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs). In a city known as the Milkfish Capital of the Philippines, the annual Bangus Festival was more than just a celebration — it was a heartfelt tribute to the hardworking people and rich culture that made Dagupan shine. And this year, SM Center Dagupan didn’t just join the party — it elevated it. “The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience,” shared Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. In partnership with the Department of Trade and Industry (DTI), this event emphasized the ...

Heads up, voters! The countdown to the May 12, 2025 National and Local Elections has begun—and this year, casting your vote just got a whole lot easier. In partnership with the Commission on Elections (COMELEC), SM Supermalls is proud to roll out the Mall Voting Program (MVP) in 20 select SM malls nationwide, bringing democracy closer to home—literally. Gone are the days of sweltering heat and overcrowded school gyms. This May 12, eligible voters assigned to MVP locations can head to their designated SM mall to vote in a secure, accessible, and air-conditioned environment. Whether you’re a busy parent, a working professional, or a senior citizen looking for comfort and ease, the MVP is designed to improve your voting experience—one step (or escalator ride) at a time. Who Can Vote in the Mall?  Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC. How Can I Confirm If I Vote in a Mall?  Check any of the following:...

This summer, the real flex isn’t in your online cart—it’s at SM Supermalls Let’s be real—online shopping is a tedious task. You spend hours scrolling, add items to cart that you never check-out; and if you ever do, boom: shipping fees, sketchy sizing, delayed deliveries, and worst of all—expectation vs. reality. We’ve all been there. But this summer, instead of stressing over missed deliveries and incessantly checking for courier updates, why not take a break from the screen and step into something better? An IRL, offline summer at SM Supermalls, where everything you need—and everything you didn’t know you needed—is under one massive, air-conditioned roof. From food to fashion, workouts to hangouts, SM is the ultimate summer destination. Ready for the real-life glow-up? 1. Free Aircon = Instant Blessing Let’s start with the obvious: it’s hot. Like, “my room feels like a sauna” hot. At SM, you can escape the heat without stressing over your electric bill. Come chill, hang, and breathe e...

Celebrate the mother figures in your life with a day full of love, indulgence, and unforgettable experiences—only at SM Supermalls. From food and gifts to well-deserved pampering, this is the perfect place to plan the ultimate day she’ll never forget! Savor the Moment: Delicious Stops and Global Feasts From sunrise to sweet endings, here’s your guide to creating the perfect culinary journey. Start her day with a hearty breakfast at George and Onnie’s in SM Megamall, where Filipino comfort classics are thoughtfully elevated. Then go make her feel like Korean royalty with a flavorful feast for lunch at Paldo, the first in SM at SM Podium, serving authentic Korean favorites with bold flavors As the day winds down, make dinner something to remember. Go for rustic Italian flavors at Osteria Antica, the first in the Philippines at SM Podium, or treat her to a luxurious spread at Niu by Vikings, available at SM Aura and SM Podium. You can also go and toast to her amazingness at Barcino in S M...

Fun begins with the urge to feel a little extra—the need to explore, try something new, or treat your everyday like a big-time adventure. Whether it’s about making your routine feel a little more exciting, enjoying a feast for all your cravings, or redefining your style with the perfect accessory, there’s always joy to be found in making everyday feel special. The joy of discovery starts with these fresh era of firsts coming to SM Supermalls in Davao. Pro-level Content Creation at SM City Davao Achieve your influencer dreams and transform every adventure into star-studded content with the newly opened, first-in-Mindanao Insta360 store. Capture your explorations with a wide array of cameras and accessories—perfect for creative professionals and passionate content creators alike. Insta360 features the latest camera models including the Insta360 X4, Ace Pro 2, and GO 3S—renowned for their ability to capture stunning details and deliver high-quality performance across various environments....

 The quest for cleaner seas and oceans demands unwavering commitment, consistent action, and genuine care for our shared planet. In the Philippines, SM Prime has emerged as an influential champion in this global movement, embracing environmental stewardship not just as a responsibility but also as a core aspect of its corporate identity.  SM’s enduring dedication, in line with its Net Zero 2040 initiative to reduce emissions, goes beyond merely protecting coastal ecosystems--it also inspires Filipinos across communities to adopt sustainable lifestyles, transforming collective awareness into actionable impact. And this dedication continues to translate into tangible, meaningful results. In 2024 alone, SM’s mall cleanup initiatives successfully collected and diverted a total of 157,425 kilograms of trash from ending up in our seas, oceans, and other bodies of water, significantly reducing its impact on marine biodiversity and helping preserve our planet’s marine ecosystems. Unde...

In a powerful show of unity and purpose this Labor Day, SM Supermalls once again proved its commitment to Filipino workers by hosting one of the largest simultaneous job fair events in the country. Held across 20 SM malls and locations nationwide on May 1, the 2025 Job Fairs created life-changing opportunities for thousands of job seekers. Connecting job seekers to employment opportunities The Labor Day job fairs drew a significant number of participants, with 14,864 job seekers in attendance and 2,091 successfully hired on the spot. This reaffirms the vital role SM Supermalls plays in national employment efforts. Renewal of partnership with Jobstreet by SEEK SM renewed its strategic partnership with Jobstreet by SEEK, one of the leading digital employment platforms in the country. The continued collaboration strengthens both physical and online recruitment channels, helping connect more Filipinos to the jobs they deserve. Stories from the ground: Real lives, real impact  Across th...

SM By the BAY Empowers 272 Volunteers to Clean Over a Ton of Trash in April Coastal Cleanup Drive. True to its commitment to environmental stewardship, SM By the Bay mobilized 272 employees and volunteers to collect 1,147 kilograms of trash throughout the month of April as part of its weekly coastal cleanup efforts. Held every week along the Manila Bay shoreline, the cleanup drives were led by SM employees, customer relations staff, and janitorial personnel, reinforcing the company’s call for collective, community-driven action. Beyond restoring the coastline’s natural beauty, the initiative also helped raise awareness of ocean conservation and environmental responsibility. The campaign continues to support the United Nations Sustainable Development Goal #14: Life Below Water, which emphasizes the protection of marine life and coastal ecosystems from pollution and degradation. As plastic and debris continue to threaten ocean biodiversity, efforts like these demonstrate that consistent ...

The effects of the 7.7 magnitude earthquakes in Myanmar and the aftershocks in Thailand continue to be seen months after the events. The ultimate question is asked: Are we prepared for “The Big One”? As one of the most vulnerable countries to disaster and climate risk, SM Prime Holdings, Inc. (SM Prime), the leading integrated property developer in Southeast Asia, continues to reinforce its commitment to disaster resiliency and heightened climate action.  The role of education To increase the capacity of readiness within the institution and its communities, SM Prime continues to advocate for emergency preparedness and the general public’s continued education.  SM Cares, SM Prime’s foundation arm, facilitates the annual Emergency Preparedness Forum to help mallgoers learn about emergency procedures, putting importance on staying calm to reduce panic and anxiety, basic first aid, life-saving techniques, and preparing senior citizens and persons with disabilities (PWD) in an actu...

SM Supermalls continues to champion the mindset that sustainability isn’t just a one-day commitment—it’s a lifestyle. In celebration of Earth Day 2025, SM invites everyone to be part of simple, everyday actions that make a big difference for the planet. Through innovative programs, eco-friendly infrastructure, and community engagement, SM’s malls have become leading platforms for greener living. "Our malls are more than shopping destinations—they’re spaces where people and the planet can thrive together," said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. "Through programs that are easy to join, SM makes it possible for every visitor to take part in a more sustainable future." Here are 7 sustainable ways SM is turning its pledge into everyday impact—and how you can take part: 1. Plug in Your EV—for Free With 123 EV charging stations across 69 malls, SM has disbursed over 14,500 kWh of clean electricity ...

For SM Prime, sustainability is not merely a statement, but a strategic imperative that is deeply embedded in the way the company operates. This is demonstrated in concrete outcomes that reflect the organization’s innovation and leadership when it comes to its environmental efforts, continuously delivering measurable progress in advancing sustainability across its developments. Anchored in its Net Zero 2040 goals, SM continues to strengthen its commitment to environmental sustainability through the scaled deployment of renewable energy solutions in its properties, integrating solar energy to mitigate greenhouse gas emissions and reduce reliance on grid-supplied fossil fuels, while aligning its operations with global climate goals. As of early 2025, a total of 47 SM Supermalls nationwide are now outfitted with solar photovoltaic (PV) systems, generating a combined peak capacity of 63 Megawatts. These systems comprise 118,313 solar panels installed across mall rooftops, contributing to a...

Manila just got a taste of royalty with the arrival of Paldo, the first Korean fine dining restaurant in the Philippines, now open at SM Podium. Known for its curated mix of premium dining and experimental concepts, SM Podium is the perfect setting for Paldo’s fresh yet traditional take on Korean cuisine. Owned and brought to life by Ryan Bang, the restaurant delivers a dining experience that’s both casual and refined. Paldo, which means “eight provinces,” takes its patrons on a journey across South Korea through dishes that represent the country’s rich and diverse food culture. From bold southern flavors to delicate northern specialties, the restaurant brings the heart of Korea to Manila. At Paldo, the goal is simple: to show Filipinos how kings and queens of Korea once dined, without making it feel intimidating or out of reach. Here, fine dining is made casual and affordable, while still holding on to the elegance and authenticity of royal Korean meals. Experience the perfect mix of ...

In life, there is always more to be had. New possibilities to explore, new experiences to enjoy, new discoveries to love!—the best of living is always right around the corner. With SM Supermalls, you no longer have to go far and wide to seek out those experiences. From brands you’ve been itching to try to those you’re yet to discover, SM Supermalls connects you to an excitingly fresh new era of firsts—right here in Metro Manila. Comforting Treats & Game-day Gears at SM Mall of Asia (MOA) Power up your active lifestyle with these hot new finds: Salomon—legacy outdoor gear and performance footwear perfect for your active hobbies. Enjoy shopping for premium, high-performance equipment at Salomon’s biggest store yet, here in the Philippines. Wilson—bring your A-game to tennis with their first-in-PH store for professional-grade gear and sportswear.  Soon, experience quality comfort with some tea and locally made bread and pastries with Kiji Bakehouse and Chicha San Chen: Kiji Bakeho...

Home is comfortable. But with nothing new to try and experience, home can feel ordinary. With SM Supermalls, your everyday life never gets dull! From first-in-the-Philippines dining experiences to new and excitingly fresh shopping destinations, SM Supermalls elevates your everyday adventure by bringing local excellence and world-class sensations closer to you. Whether you’re craving to try out international flavors, aiming to discover rising local gems, or wanting to immerse yourself in cutting-edge lifestyle trends—SM Supermalls is your ultimate home to many exciting firsts. Home to Authentic Italian Flavors The finest flavors of Italy are now closer than ever! Rossopomodoro debuts its renowned Neapolitan pizza with its signature charred crust, creamy mozzarella, and San Marzano tomatoes as it opens its first-ever home in Asia at SM Mall of Asia (MOA). Meanwhile, Osteria Antica opens its doors at Level 6, Podium Social – SM Podium, serving authentic Italian dishes crafted with time-ho...

The glow of a wood-fired oven, the scent of slow-cooked sauces, and the comfort of a well-prepared meal—Osteria Antica brings bold Italian flavors to Podium Social at SM Podium. With its warm ambiance, the restaurant stays true to traditional recipes, using fresh, high-quality ingredients with a modern flair. Whether it's a casual lunch or intimate dinner, Osteria Antica offers a refined yet comforting taste of Italy in the heart of the city. The Art of Italian Dining The Wildflour Hospitality Group brings in a new Italian dining concept with Osteria Antica that brings in the charm of traditional Italian osterias with a fresh take on Italian classics.  With a Valoriani oven for perfectly baked pizzas and a curated selection of Italian wines and handcrafted cocktails, Osteria Antica stays true to tradition while adding a refined touch. Whether it’s a simple, flavorful pasta or a bold Italian classic, each plate delivers rich Italian flavors. Signature Dishes That Define the Osteria ...

The National Resilience Council (NRC) of the Philippines convened a diverse group of stakeholders for the event “From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations.” As a science and technology-driven public-private partnership, the NRC unites national and local governments, academia, civil society, and the private sector to advance the interconnected objectives of the Sendai Framework for Disaster Risk Reduction, Sustainable Development Goals, Paris Climate Agreement, New Urban Agenda, and other global commitments. Held as the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium, the event showcased progress and updates from participating cities and municipalities in the NRC’s Adopt a City (AAC) Initiative. This initiative enables corporations to move beyond disaster relief, investing in risk reduction through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs. By empo...

This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025, a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome. Hosted by SM Cares in partnership with the Down Syndrome Association of the Philippines, Inc. (DSAPI), this year’s event will take place at SMX Convention Center – Manila with simultaneous celebrations at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, making it a truly nationwide effort to highlight the abilities and aspirations of individuals with Down Syndrome. More Than Just a Walk: A Movement for Inclusion For more than two decades, Happy Walk has been more than an event—it is a powerful movement that highlights the strengths, talents, and contributions of individuals with Down Syndrome. It is a day of joy, unity, and acceptance, where communities come together to celebrate not just differences, but also shared dreams and aspirations. ...

SM Supermalls is making job hunting easier, faster, and more rewarding! February’s job fairs set the stage for 2025, with the SM Retail Job Fair at SM North EDSA successfully connecting more than a thousand job seekers with top employers. Now, the momentum continues with a nationwide series of job fairs this March, offering even more opportunities for Filipinos to build their careers. The March schedule includes: March 21 (Friday) – SM City Trece Martires and SM City Naga March 25 (Tuesday) – SM City Bacoor March 27 (Thursday) – SM City Daet March 28 (Friday) – SM City Sta. Mesa and SM City Trece Martires March 29 (Saturday) – SM Seaside City Cebu Success stories: Real people, real impact SM Job Fairs continue to change lives by providing a fresh start, stable incomes, and career growth. Here’s what some of our hired-on-the-spot applicants had to say: “This is the best—I can finally stand on my own and support my family! Thank you, SM Job Fair, for this life-changing opportunity. I hop...