CineMania

Manila. The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable.  In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn about RDC and building better segregation habits.  Small steps, big impact  In the Philippines, the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices.  Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution.  The three categories, RDC, make sorting waste an empowering exercise by focusing on the word “able” meaning having the power, skill, or the opportunity “to do”....

SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City. The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety. Cinema Screens for Cyber Safety  Attendees watch as the PNP-ACG unveils its new video, set to be aired across SM Cinema screens nationwide. The campaign seeks to educa...

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze. This September, SM Supermalls turns up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments! With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets, Food Fest at SM definitely serves up something for everyone to savor and celebrate. Get first dibs on the best dining deals From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you! Discover new food trends at the Food Market Craving the next big thing in food? Head...

SM Supermalls, in partnership with the Civil Service Commission (CSC), continues to champion employment opportunities for Filipinos as it rolls out a series of Job Fairs nationwide this September.  The initiative forms part of the 125th Philippine Civil Service Anniversary (PCSA), which highlights the enduring legacy of public service every September. Job seekers will gain access to job opportunities in national government agencies, local government units, government-owned and controlled corporations, and state universities and colleges. These job fairs offer job seekers the unique opportunity to find their purpose in public service. Opening the doors to public service | The Civil Service Commission (CSC) together with SM Supermalls officially opened the Civil Service Anniversary Job Fair at SM City North EDSA in celebration of CSC’s 125th year. Partners in nation-building | Representatives from CSC and SM Supermalls join forces to bring government sector job opportunities closer t...

As environmental challenges continue to grow, SM Prime Holdings, Inc. believes that the journey to a better future is built on the mindful choices we make each day and the stronger communities we form when we act together. This is the heart of the SM Green Movement, SM Prime’s sustainability initiative and call to action for communities across the country. Born during the height of the pandemic, the Green Movement began with personal stories—employees choosing to reduce waste, conserve water, and use energy responsibly, even while under lockdown. These simple acts planted the seeds for something bigger: a movement that brings together the company, communities, and the country in pursuit of shared prosperity and a more climate-resilient future. Focusing on waste, water, and energy, the SM Green Movement translates ambitious sustainability goals into everyday practices.  It inspires suppliers, partner-tenants, residents, guests, and mallgoers alike to play their part in shaping green...

For pet lovers, there's nothing more rewarding than spending quality time with their beloved furbabies, and now, mealtime can be a part of the fun too at SM Supermalls! Gone are the days of choosing between a delicious meal and the company of your pet. At SM City Manila, fur parents can now savor great food while bringing along their fur babies for fun food outings. Here are six pet-friendly dining spots where you can munch on good food with your furbaby by your side.  1. Dig into classic Filipino comfort food at Max’s Restaurant A household name in Filipino cuisine, Max’s Restaurant continues to win hearts with its timeless curation of dishes. For starters, their refreshing and crunchy Lumpiang Ubod is sure to delight your palate with its blend of shredded heart of palm (ubod), vegetables, pork, shrimp, and crabmeat. The savory filling is wrapped in a delicate crepe and served either fresh or fried for a deliciously satisfying treat.  Their All-Beef Kare Kare is also a crowd ...

Craving for some mouthwatering seafood? How about freshly brewed coffee, ready to go? This month, it’s all about what you want—check out these newly opened food and beverage spots heading your way. You have all the reasons to make life more rewarding with these new firsts. From indulgent  dining to quick coffee breaks, you deserve nothing but the best to satisfy your cravings.  Have a truly fulfilling day and give yourself limitless possibilities to live the good life with SM Supermalls—right here in Cagayan de Oro City. Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant Experience a unique dining experience with Zubaibai Seafood Restaurant—a bold new take on Filipino culinary traditions perfect for every seafood lover. This pork-free restaurant offers flavorful dishes with a modern twist, including their signature Balangay Seafood Boil: a hearty platter of fresh seafood served in a custom-built Balangay-style boat—honoring Filipino heritage in a festive spread. E...

This month, treat yourself to feel-good flavors and cozy new spots. Whether you're in the mood for a quick heartwarming bite or a slow, satisfying break, these newly opened stores have the perfect blend of comfort and indulgence waiting for you. Relax, recharge, and savor the moment—only at SM City Cebu. Mo’ Cookies - Want a sweet snack to brighten your day? Indulge your cookie cravings at SM City Cebu with the latest sweet treats from The Moment Group. This newest go-to spot serves up ooey-gooey, palm-sized favorites in all the flavors you love—from the classic Chocolate Chip to delightful surprises like the South Cotabato Fudge and Nutella Crinkle. With cookies this good, Mo’ Cookies will definitely have you asking for Mo’! 8Cuts Burgers - What makes the perfect beef patty? Chuck, rib eye, short rib, sirloin, brisket, hanger, flank—perhaps even oxtail. For your discerning palate, 8Cuts Burgers has got you covered! Known for serving up flavors worth remembering, this latest openin...

What’s better than a full stomach? A heart made even more fulfilled—thanks to all these new and absolute must-try restaurants headlining in the Metro. This month of July, the cravings never stop as SM continues to welcome new firsts and flagship stores, with restaurants ready to serve you only the best of dining experiences. From the freshest concepts to the most crafty dishes, each restaurant offers a unique culinary journey you won't want to miss. Whether you're a food enthusiast or simply in search of something new, SM has everything to satisfy your cravings. From Artisan Hands To Your Everyday Moments  There’s a certain magic in food made with heart—from the slow preparation to the flavors that linger. Whether you're craving comfort food or something new, SM Supermalls brings together a mix of dining spots where care and craftsmanship are always on the menu. Arabica at SM Podium - Expand your caffeine horizons with % Arabica. Featuring the finest Arabica coffee beans an...

The Department of Trade and Industry (DTI), together with the Philippine Coconut Authority, proudly launched the 2025 COCONUTPhilippines Trade Fair from August 28 to September 2 at SM Megamall, shining the spotlight on one of the country’s most iconic and powerful agricultural assets—the coconut. Organized under the Coconut Farmers and Industry Development Plan (CFIDP) mandated by Republic Act No. 11524, the fair went beyond showcasing products—it became a coconut-powered movement celebrating sustainability, innovation, and farmer empowerment. Visitors discovered a diverse lineup of food, wellness, and lifestyle products crafted by Filipino coconut farmers and MSMEs, proving how the humble coconut continues to create opportunities and transform communities nationwide. Sustainability Meets Innovation From organic health supplements to biodegradable household items, the fair highlighted eco-friendly innovations that show how coconuts are shaping a more sustainable future.   Inno...

From iconic destinations to evolved spaces, SM Supermalls is shaping malls that blend scale, innovation, and community for every Filipino. SM Supermalls marks 40 years of retail leadership with a bold roadmap: to deliver one flagship mall every year from 2026 to 2030, transforming malls into future-ready spaces that anchor regional growth. Alongside these landmark projects, SM is investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls, ensuring its entire portfolio evolves into greener, smarter, and more people-centered destinations by 2030. SM Sta. Rosa (Yulo) in Nuvali coming 2026 The opening of SM North EDSA in 1985 forever changed how Filipinos shopped, dined, and connected. From that single vision grew a nationwide network of 88 malls, welcoming millions of visitors weekly and housing thousands of local and global brands. Today, SM celebrates this legacy as both a retail hub and a trusted partner, community builder, and symbol of continuity for generati...

The VIYLine MSME Caravan is bringing its vibrant showcase of local entrepreneurship and proudly Filipino products to the east as it lands at SM City Masinag this September 17–23. Organized by VIYLine Group of Companies together with SM Supermalls, the caravan has become a well-loved platform for micro, small, and medium enterprises (MSMEs) to shine in some of the country’s busiest malls. From beauty and wellness essentials to fashion finds, home must-haves, and foodie favorites, shoppers can look forward to discovering the creati vity, resilience, and grit of Filipino entrepreneurs. Members of the dance group Mastermind—Jepoy Pelingo, David Inere, Ericson Apelado, Cedrick Mateo, Emil Kristian, Raymund Arago, and Kristian Vienn Gonzalez—energize the crowd with a special performance during the caravan’s opening program. Mastermind is known for their viral dance covers and creative collaborations with local brands. Toni Fowler, owner of FAB, and Vince Flores make their grand entrance at S...

Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands and get ready to fill-up your must-visit list with all these new crazes at SM Supermalls. This month of July, we truly got it all for you as we continue to bring you top-tier shopping experiences—thanks to all these new firsts and flagship stores in Metro Manila.  Iconic Designs That Speak To You Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls. From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop cultur...

SM Prime Holdings, Inc., through SM Supermalls, in partnership with the Department of Science and Technology (DOST) and ARISE Private Sector Alliance for Disaster Resilient Societies officially staged the inaugural SM Sustainability Expo (SUSTEX 2025) at the SMX Convention Center Aura, Taguig. The two-day event, themed “Innovation for Environmental Stewardship,” brought together over 50 exhibitors, government agency leaders, the private sector, the international community and sustainability advocates to showcase cutting-edge solutions that advance a greener and more resilient future. SM Prime Executive Committee Chairman Hans T. Sy and DOST Secretary Renato Solidum seal their commitment to environmental stewardship at the launch of the first-ever SM Sustainability Expo. SM and DOST Leaders strike the Beat of Sustainability and lead the ceremonial Solidrum and angklung performance, symbolizing harmony and collective action at the inaugural Sustainability Expo 2025. Symbolic Opening: “Be...

Culinary Creations by Rising Negrense Chefs - Two Negrense talents wowed the crowd and stole the spotlight during the media launch of Himbon: The 39th Negros Trade Fair last Aug 26, 2025—and their names are worth remembering. Their gastronomic menu was just a taste of what’s possible: innovative, world-class, and proudly Negrense! Chef Cara Davis (Halong, Makati) – trained in Michelin-starred kitchens from New York to San Sebastián, she now fuses bold Asian flavors with her Mexican culinary background. Think uni toast with foie gras and crab aligue pave — just some of the inventive dishes she crafted, alongside many other culinary creations. Chef Luis Locsin (private dining star) – CIA-trained, with global stints from Jean Georges NYC to Bali, he now curates private dining. His charcuterie spread at the launch featured Negros blue cheese, Don Papa rum pâté. Proudly Negrense, globally trained. Pâté en croute, and Casa del Formaggio Stracciatella, olive oil, and confit tomatoes This year...

From global bites and steaming hot pot to bold mural backdrops and barkada game nights, this East-side hub is built for every kind of hangout. Foodies, art lovers, and gamers — this new hangout spot in the EAST has something for every squad. From Neapolitan pizza and Okinawan steak to billiards showdowns and art-filled corners, the new East Wing at SM City East Ortigas is more than just a foodie playground — it’s a vibrant hangout spot. Whether you’re a foodie chasing global flavors, an art enthusiast hunting for Instagram-worthy backdrops, or gamers up for friendly matches at the Game Park, this East-side destination brings together passions in one stylish space. For the Art Squads: The Glow-Up by Kiefsix Adding to the cool factor? Manila-based illustrator and creative director Kiefsix (Kiefer Indiongco) transformed blank walls into massive, colorful murals. His basketball-inspired, bold designs turn the East Wing into an open gallery, making it as much an art crawl as a hangout hub. ...

There’s nothing quite like strolling through a mall with breathtaking views, expansive arcades, and lush greenery. At SM Supermalls, shopping isn’t just about transactions—it’s about enjoying spaces designed for comfort, sustainability, and a healthier environment. More than ever, SM’s commitment to green infrastructure is shaping urban air quality while creating a more livable city for everyone. Designing for people and the planet SM Supermalls prioritizes people-centric design, creating welcoming spaces that balance nature with modern convenience. The SM Mall of Asia’s arcades and the MOA Sky, for example, offer open, breezy walkways, encouraging leisurely strolls and even outdoor dining and entertainment. Meanwhile, SM Aura and SM North EDSA’s Sky Garden—the first in an SM mall—integrates lush vegetation and water features to reduce indoor heat, improve air quality, and create cooling effects in dense urban areas. Championing bike-friendly cities Beyond providing open spaces, SM Sup...

In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the theme, “Nagkakaisa para sa Handa at Ligtas na Pagbabalik Eskwela.” As a long-time DepEd partner, SM Supermalls once again participated in Brigada Eskwela 2025 as part of its broader commitment to youth empowerment, environmental stewardship, and inclusive community building.  The initiative was rolled out across 75 SM Supermalls, with more than a thousand employee-volunteers working hand-in-hand with DepEd, local government units (LGUs), school representatives, and community members. It empowered community volunteers to make a tangible impact by helping schools prepare safe, clean, and inspiring learning environments. “We are proud to be part of Brigada Eskwela again this year. Education is the c...

Love, tradition, and local entrepreneurship shared the spotlight at the Bagong Pilipinas Wedding Fair 2025, held from June 27 to 29 at SMX Convention Center, SM Aura Premier. Organized by the Department of Trade and Industry (DTI), the three-day event successfully showcased over 100 Filipino MSMEs, celebrating Filipino creativity while driving real business opportunities in the events and wedding industry. The fair welcomed industry professionals, wedding planners, creatives, and couples preparing for their big day to explore everything from couture bridalwear and floral arrangements to photography, catering, travel services, and more. The highlight of Day 1 was a runway fashion show featuring Filipino bridal designers, who elevated traditional fabrics and sustainable design for the modern bride. Day 2 and 3 featured talks and interactive exhibits spotlighting creative industries—from graphic design and stationery to music and event production—showing how weddings can reflect both pers...