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The National Resilience Council’s colloquium proves resilience thrives in collaboration

By Rocky Batara -
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The National Resilience Council (NRC) of the Philippines convened a diverse group of stakeholders for the event “From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations.” As a science and technology-driven public-private partnership, the NRC unites national and local governments, academia, civil society, and the private sector to advance the interconnected objectives of the Sendai Framework for Disaster Risk Reduction, Sustainable Development Goals, Paris Climate Agreement, New Urban Agenda, and other global commitments. Held as the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium, the event showcased progress and updates from participating cities and municipalities in the NRC’s Adopt a City (AAC) Initiative. This initiative enables corporations to move beyond disaster relief, investing in risk reduction through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs. By empo...
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Step Forward for Inclusion: Happy Walk 2025 Unites Communities Nationwide

By Rocky Batara -
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This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025, a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome. Hosted by SM Cares in partnership with the Down Syndrome Association of the Philippines, Inc. (DSAPI), this year’s event will take place at SMX Convention Center – Manila with simultaneous celebrations at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, making it a truly nationwide effort to highlight the abilities and aspirations of individuals with Down Syndrome. More Than Just a Walk: A Movement for Inclusion For more than two decades, Happy Walk has been more than an event—it is a powerful movement that highlights the strengths, talents, and contributions of individuals with Down Syndrome. It is a day of joy, unity, and acceptance, where communities come together to celebrate not just differences, but also shared dreams and aspirations. ...
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SM Job Fairs: Bringing career opportunities nationwide

By Rocky Batara -
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SM Supermalls is making job hunting easier, faster, and more rewarding! February’s job fairs set the stage for 2025, with the SM Retail Job Fair at SM North EDSA successfully connecting more than a thousand job seekers with top employers. Now, the momentum continues with a nationwide series of job fairs this March, offering even more opportunities for Filipinos to build their careers. The March schedule includes: March 21 (Friday) – SM City Trece Martires and SM City Naga March 25 (Tuesday) – SM City Bacoor March 27 (Thursday) – SM City Daet March 28 (Friday) – SM City Sta. Mesa and SM City Trece Martires March 29 (Saturday) – SM Seaside City Cebu Success stories: Real people, real impact SM Job Fairs continue to change lives by providing a fresh start, stable incomes, and career growth. Here’s what some of our hired-on-the-spot applicants had to say: “This is the best—I can finally stand on my own and support my family! Thank you, SM Job Fair, for this life-changing opportunity. I hop...
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Women on Fire 2025: Empowering Women, Building Resilient Communities

By Rocky Batara -
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In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives. SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women’s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) Globe and mall façades nationwide. As a globally recognized symbol of justice, dignity, and women’s rights, the color purple marked the start of National Women’s Month in the Philippines, reinforcing SM’s commitment to gender equality and empowerment. Strengthening Preparedness and Safety A key highlight of the ...
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The Ultimate Youniverse Bucket List—Celebrating #WomensMonthAtSM

By Rocky Batara -
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March is all about YOU! This Women’s Month at SM, we’re celebrating empowered women with beauty, wellness, and joy-filled experiences. Treat yourself to self-care, confidence boosts, and fun outings with friends. Step into your girlboss era with glow-ups, indulgences, and unforgettable moments. Start checking off the ultimate Women’s Month bucket list—only at SM Supermalls! Own Beauty That Empowers: A Self-Love Glow-Up Self-care is more than a treat—it’s a celebration of you! This Women’s Month, refresh, recharge, and embrace your glow-up with a makeup refresh, wardrobe upgrade, and an indulgent beauty experience at SM Supermalls! Start with a beauty upgrade at Look at Me in its first branch in the Philippines, SM Aura, now also available at SM Mall of Asia (MOA), where you’ll find luxury brands perfect for high-end skincare and makeup essentials.  For timeless beauty must-haves, MAC at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall is the go-to for professional-grade cos...
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From Bin it Right to #SMWasteFreeFuture: How SM Minimizes Landfill Impact

By Rocky Batara -
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It is not “out of sight, out of mind”; landfills are not just eyesores in remote areas, but they also pose a significant health risk to the communities around them and emit a substantial amount of greenhouse gases from decaying food waste. The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are not only for show but serve as the start of the journey to achieve a net-zero landfill and beyond. For recyclable waste, SM has initiatives like the "Trash to Cash" recycling market, which successfully gathers over 1 million kilograms annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste equivalent to...
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SM for MSMEs’ Wall of Champions honors Filipino entrepreneurial spirit

By Rocky Batara -
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Celebrating the strength of 17,000+ thriving businesses In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape. A symbol of innovation and perseverance The MSME Champions' Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector.  Honoring the 2024 Presidential Awardees Gracing the occasion were key representatives from the Department of Trade an...
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