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Tuesday, February 13, 2018

#diverCHIty Run 2018: A Perfect Date for the Love Month

5:07 PM

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The month of February is usually characterized with two celebrations - the Valentine's Day and the Chinese New Year. These two holidays are truly perfect for lovers who were into fitness and fun at the same time!  

Well, if you're not yet decided if what movie to watch out this love month, I may suggest to bring the love of your life in this exciting CNY event dubbed as the Chinese New Year #diverCHIty Run 2018. Yes, you will not only run together, you will also enjoy watching the Chinese Cultural show at the same time!

Then what is the so-called #diverCHIty?

The campaign DiverCHIty is launched for all proud Chinoys in line with Chinoy TV’s 8th year anniversary acting as a pillar in the Chinese-Filipino community. The campaign aims to gather individuals / groups who share the same cause of promoting diversity, individuality and unity among the Chinese- Filipino Community.

DiverCHIty Run is integrated with Affinitea Run and will be composed of Chinese theme and elements such as Red/Gold Singlet, Lion & Dragon Dance and Angpao. Covering race distance of 3k, 5k and 10k.

This event gathers key representatives from the Chinese community such as Schools, Businesses, Organizations and all major Chinese Associations in the country.

More details on the poster below:

Date: February 17, 2018
Time: 4am
Venue: SM by the Bay

Inclusions: Singlet, Bib, Loot bag 


DiverCHIty run is presented by Chinoy TV and Affintea races co-presented by Filipino Chinese Chamber of Commerce and Industry (FCCCI), In partnership with FWD Insurance, Jeunesse, Vital Purified Drinking Water, Federation of Filipino Chinese Alumni Association Inc., Hong Kong Chamber of Commerce of the Philippines Inc., Dr. Kong, Cadbury 5Star, Tang, Tiger Energy Biscuit, Oreo, Eden Cheez Whiz,  Australia Harvest, Zesto, Azumi Boutique, Eurotel and Vikings Buffet.

Diverchity campaign seeks to reach the entire Chinese-Filipino community with the help of Trendspotting with event promotion as its official Publicity & Marketing partner and with the help of media partners, Manila Bulletin, Business Mirror, Pilipino Mirror, BM Health & Fitness, Philippine Graphic, Manila Standard, The Manila Times, Manila Shimbun, Peoples Journal, Peoples Tonight and Women’s Journal. Digital media partners include TV Series Craze, The Lifestyle Portal, Bits of Rocks, and Runner Rocky.

So see you all this Sunday and let's run together as we celebrate the Chinese New Year! 


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